Usually I’m not one for posting on one single product, but yesterday evening Chloë and I went to Dundrum Town Centre for an eventful & fun night, hosted by Benefit Cosmetics Ireland to promote their brand new eyeliner: They’re Real! Push-Up Liner. The invitation was exclusive to bloggers, so Killer Fashion was more than delighted to join in on the fun, and my what a surprise Benefit had in store for us!
It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!
The Benebabes were dressed in orange jumpsuits, along with Chris the prison guard and Mark the police officer, and we were ordered into the Bene-Jail to get into our own orange jumpsuits! “Orange is the new black” was probably said by every invitee at this point. Once dressed & seated, with rosé in one hand and a cupcake in the other, the Benefit team began introducing us to their newest product, with videos and demonstrations too, showing us how super easy it is to use this brand new liner. At the end of it, the team announced that we each get a goodie bag with They’re Real! Push-Up Liner, They’re Real! Mascara and They’re Real! Remover, as well as mini mascara applicators, wipes and a booklet on how to use the liner that comes with a built-in mini video of the They’re Real! Push-Up Liner promo video! An amazing loot for sure! There was even a mug shot wall, which I took full advantage of!
Thanks a mill to the Benefit team for inviting me, and for a wonderful evening! They’re Real! Push-Up Liner will be available on 28th June 2014. Killer Fashion review of the products will follow later this week.
Images courtesy of Benefit Cosmetics